Home Care Solutions

Landercoll® HPMC for Home Care

Premium Thickener, Stabilizer & Rheology Modifier from LANDU

Overview – What Is HPMC for Home Care?

Landercoll® Hydroxypropyl Methylcellulose (HPMC) is a high-performance, non-ionic cellulose ether specifically developed for home care and household cleaning products.

It is widely used in detergents, washing-up liquids, toilet cleaners, gel formulations, and multipurpose cleaners, providing thickening, stabilizing, film-forming, and rheology-modifying effects.

In home care formulations, Landercoll® HPMC functions as a:

Addensante builds ideal viscosity and product body

Stabilizzante prevents delamination and phase separation

Film-former improves surface adhesion and cleaning efficiency

Rheology Modifier delivers smooth flow, consistent texture, and superior user experience

With excellent biocompatibility, mildness, and environmental friendliness, Landercoll® HPMC is an ideal ingredient for eco-friendly and sustainable cleaning solutions.

Premium HPMC Grade

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Eco-compatibile Solution

Perché sceglierci

Why Choose Landercoll® HPMC from LANDU for Home Care?

Superior Thickening Without Salt Sensitivity

Unlike salt-based thickeners (e.g., NaCl), non-ionic HPMC maintains stable viscosity across wide temperature and electrolyte conditions.

→ No gelling collapse under cold conditions and consistent performance across climate variations.

Outstanding Formula Stability

Effectively prevents ingredient separation, maintains emulsion integrity, and extends product shelf life—even in high surfactant or alkaline systems.

Improved Rheology & User Experience

• Provides smooth, elastic flow behavior suitable for liquid and gel formulations

• Offers a "stringy" yet non-sticky feel in gel products

• Enhances softness and spreading in home and personal cleaning applications

• Improves wet and dry combing properties in detergent-shampoo hybrid systems

Excellent Surface Adhesion for Effective Cleaning

The film-forming feature enables cleaners to adhere to vertical surfaces (tiles, sinks, bowls, etc.), extending contact time and enhancing cleaning performance.

Safe, Biocompatible & Eco-Friendly

Derived from renewable plant sources, Landercoll® HPMC is non-toxic, biodegradable, and compliant with global eco-standards, making it a perfect choice for green cleaning brands.

Key Applications of HPMC in Home Care

Applicazione Area 1

Detergents & Dishwashing Liquids

✓ Maintains stable viscosity in surfactant-rich systems

✓ Enhances product clarity and uniform appearance

✓ Improves foam stability and spreading properties

✓ Prevents phase separation for consistent performance

Result: Higher cleaning efficiency and superior sensorial appeal.

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Premium Qualità

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Punti salienti delle prestazioni:

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Key Advantages

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Ritenzione di Umidità

Enhances product hydration, supporting active ingredient stability and long-term performance.

Premium Texture & Optical Clarity

Provides a smooth, glossy appearance—improving consumer perception of product quality.

Enhanced Wetting & Surface Spreading

Improves cleaning by ensuring detergents spread evenly on different home surfaces.

Structural Reinforcement in Surfactant Systems

Strengthens foam structure, improves washing efficiency, and ensures stable product performance throughout use.

Recommended Grade

Recommended Landercoll® Grade – HPMC K200D

Landercoll® HPMC K200D is the best-selling grade for home care formulations thanks to its well-balanced viscosity and superior rheology control.

Why Choose K200D?

✓ Ideal viscosity range for gel cleaners, detergents, and surface cleaning systems

✓ Excellent cold-water dispersibility and easy dissolution without clumping

✓ Smooth, thickened rheology yielding elegant texture

✓ High clarity for visually appealing liquid products

✓ Balanced thickening-to-foam ratio ensuring superior performance

✓ Perfect for high-surfactant systems (SLES-based or mixed surfactant blends)

Typical Specifications:

Proprietà	Value
Viscosità	180,000 – 220,000 cps
Umidità	≤5%
Purezza	High substitution uniformity
Aspetto	Polvere bianca o bianco avorio

Professionale Confezionamento

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Standard packaging:

25 kg multi-layer paper bags with inner PE liner

Storage conditions:

Store in a cool, dry, and well-ventilated area

Important notice:

Keep away from moisture, heat, and direct sunlight to maintain product integrity

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Proper storage ensures optimal product performance and extended shelf life.

Partner with Us

Why Work with LANDU?

Industry Expertise

Leading cellulose ether manufacturer with decades of production expertise

Tecnologia Avanzata

Advanced MVR & DCS-controlled lines ensuring consistent batch quality

Global Reach

Exported to 60+ countries, serving global detergent and personal care brands

Supporto tecnico

Comprehensive technical support for formulation and process optimization

Reliable Partnership

Reliable supply chain with competitive pricing and flexible order customization

Programma di campionamento gratuito

Get Free Samples & Technical Support

Take your home care formulations to the next level with Landercoll® HPMC K200D.

Campioni di valutazione gratuiti

Rapid sample delivery

Expert formulation and optimization guidance

Contact the LANDU technical team today to request samples and start developing high-performance, sustainable home care products.

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Free Samples