Home Care Solutions

Landercoll® HPMC for Home Care

Premium Thickener, Stabilizer & Rheology Modifier from LANDU

Overview – What Is HPMC for Home Care?

Landercoll® Hydroxypropyl Methylcellulose (HPMC) is a high-performance, non-ionic cellulose ether specifically developed for home care and household cleaning products.

It is widely used in detergents, washing-up liquids, toilet cleaners, gel formulations, and multipurpose cleaners, providing thickening, stabilizing, film-forming, and rheology-modifying effects.

In home care formulations, Landercoll® HPMC functions as a:

Thickener builds ideal viscosity and product body

Stabilizer prevents delamination and phase separation

Film-former improves surface adhesion and cleaning efficiency

Rheology Modifier delivers smooth flow, consistent texture, and superior user experience

With excellent biocompatibility, mildness, and environmental friendliness, Landercoll® HPMC is an ideal ingredient for eco-friendly and sustainable cleaning solutions.

Premium HPMC Grade

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Milieuvriendelijk Solution

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Why Choose Landercoll® HPMC from LANDU for Home Care?

Superior Thickening Without Salt Sensitivity

Unlike salt-based thickeners (e.g., NaCl), non-ionic HPMC maintains stable viscosity across wide temperature and electrolyte conditions.

→ No gelling collapse under cold conditions and consistent performance across climate variations.

Outstanding Formula Stability

Effectively prevents ingredient separation, maintains emulsion integrity, and extends product shelf life—even in high surfactant or alkaline systems.

Improved Rheology & User Experience

• Provides smooth, elastic flow behavior suitable for liquid and gel formulations

• Offers a "stringy" yet non-sticky feel in gel products

• Enhances softness and spreading in home and personal cleaning applications

• Improves wet and dry combing properties in detergent-shampoo hybrid systems

Excellent Surface Adhesion for Effective Cleaning

The film-forming feature enables cleaners to adhere to vertical surfaces (tiles, sinks, bowls, etc.), extending contact time and enhancing cleaning performance.

Safe, Biocompatible & Eco-Friendly

Derived from renewable plant sources, Landercoll® HPMC is non-toxic, biodegradable, and compliant with global eco-standards, making it a perfect choice for green cleaning brands.

Key Applications of HPMC in Home Care

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Detergents & Dishwashing Liquids

✓ Maintains stable viscosity in surfactant-rich systems

✓ Enhances product clarity and uniform appearance

✓ Improves foam stability and spreading properties

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Premium Kwaliteit

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Key Advantages

Advantages of Using Landercoll® HPMC in Home Care Formulations

Temperature-Stable Thickening

Maintains consistent viscosity even under varying temperatures and water hardness.

Moisture Retention

Enhances product hydration, supporting active ingredient stability and long-term performance.

Premium Texture & Optical Clarity

Provides a smooth, glossy appearance—improving consumer perception of product quality.

Enhanced Wetting & Surface Spreading

Improves cleaning by ensuring detergents spread evenly on different home surfaces.

Structural Reinforcement in Surfactant Systems

Strengthens foam structure, improves washing efficiency, and ensures stable product performance throughout use.

Recommended Grade

Recommended Landercoll® Grade – HPMC K200D

Landercoll® HPMC K200D is the best-selling grade for home care formulations thanks to its well-balanced viscosity and superior rheology control.

Why Choose K200D?

✓ Ideal viscosity range for gel cleaners, detergents, and surface cleaning systems

✓ Excellent cold-water dispersibility and easy dissolution without clumping

✓ Smooth, thickened rheology yielding elegant texture

✓ High clarity for visually appealing liquid products

✓ Balanced thickening-to-foam ratio ensuring superior performance

✓ Perfect for high-surfactant systems (SLES-based or mixed surfactant blends)

Typical Specifications:

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Viscositeit	180,000 – 220,000 cps
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Zuiverheid	High substitution uniformity
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