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sales@landu-china.com +86 180 4322 4403
🎨 Professional Solutions

LANDU HEC for Emulsion Paint

Professional Cellulose Ether Solutions for Modern Coating Formulations

💡 Technology Insight
🎨

What Is Emulsion Paint?

Emulsion paint is a water‑borne coating in which binders, pigments, and functional additives are stably dispersed in water using surfactants.

Because of its eco‑friendly formulation and ease of use, it's now the preferred choice for decorative and protective coatings.

✨

Key Advantages:

✓
Low odor and environmentally friendly
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Smooth application and fast drying
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Excellent adhesion and durability
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Consistent finish quality with easy cleanup
🔬

To achieve these advantages, modern paints rely on advanced rheology modifiers — and HEC is the leading solution for balancing viscosity and workability.

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Eco Friendly
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Water Based
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LANDU HEC Product
⚗️
HEC Alto Desempenho
🔬 Core Technology

Why HEC Is Essential in Emulsion Paint

HEC (Hydroxyethyl Cellulose) is a nonionic, water‑soluble polymer that acts as a powerful thickener, stabilizer, and film enhancer. Its unique rheological behavior ensures paint performs precisely as expected — from mixing tank to application.

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HEC Provides:

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High thickening efficiency and consistent viscosity
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Smooth brush and roller feel
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Improved color acceptance and stain uniformity
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Longer open time and stronger water retention
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Anti‑sag and anti‑splatter properties
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Excellent storage stability and freeze‑thaw resistance
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High‑quality HEC ensures paint layers spread uniformly, adhere firmly, resist cracking, and maintain a clean, attractive finish throughout their life cycle.

📊 Gama de Produtos

HEC Thickening Grades for Every Paint System

LANDU offers three specialized performance grades, each optimized for different viscosity and application demands:

Classificação Thickening Effect Gama de Aplicação Key Characteristics
Alto
HE100BE
Alto Heavy‑duty coatings, mastic paints, protective layers Strong film build, superior durability, excellent sag control
Medium
HE60
Medium High PVC architectural paints and intermediate coats Balanced workability, smooth leveling, versatile performance
Low
HE30
Low Economy paints and primer formulations Easy application, good flow, cost‑effective thickening
Alto Desempenho

HE100BE

Thickening Effect: Alto

Application Range:

Heavy‑duty coatings, mastic paints, protective layers

Key Characteristics:

Strong film build, superior durability, excellent sag control

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HE60

Thickening Effect: Medium

Application Range:

High PVC architectural paints and intermediate coats

Key Characteristics:

Balanced workability, smooth leveling, versatile performance

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HE30

Thickening Effect: Low

Application Range:

Economy paints and primer formulations

Key Characteristics:

Easy application, good flow, cost‑effective thickening

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Advantages:

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✓
Faster dispersion and hydration (5–30 min)
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Ideal for automated dispensing lines
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Simplifies scaling in industrial production
🎨 Performance

Application Performance

Brush Application
🖌️ Brush

Brush Application

HEC enhances the painter's experience with a smooth, even flow.

Performance Highlights:

✓
Uniform film formation
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Reduced drips and splattering
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Consistent color and thickness
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(For spray use, dilute 15–20 % with water and filter before application.)

Roller Application
🎨 Roller

Roller Application

Balanced viscosity and water retention enable perfect roller behavior.

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Even coverage with fewer roller marks
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Efficient paint pickup and release
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Smooth, clean finish on walls and ceilings
⭐ Why Choose Us

Why Choose LANDU HEC

✔

Consistent Viscosity Performance

Stable molecular design for batch‑to‑batch precision.

✔

Superior Water Retention

Prevents pigment floating and extends open time.

✔

High Thickening Efficiency

Less material for the same result, reducing costs.

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Improved Film Quality

Enhances durability and surface smoothness.

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Customized Grades

Tailor‑made solutions for varied formulations and regional conditions.

✔

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Each batch tested for moisture, pH, viscosity, particle size, and purity.

LANDU HEC Performance
🏆
Premium Quality HEC
🏭 Aplicações

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LANDU HEC is optimized for:

🎨

Interior and exterior emulsion paints

💰

High‑PVC economic formulations

✨

Premium architectural coatings

🛡️

Water‑based primers and sealants

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Textured and thick‑build coatings

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Latex protective coatings & binders

LANDU HEC Free Sample
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🎁 Sample Program

Free Sample Program

Experience LANDU HEC performance firsthand with our free sample packages for paint manufacturers and R&D professionals.

📦

Each sample kit includes:

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200–600 g HEC sample (per grade)
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Technical Data Sheet (TDS)
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🤝 Parceria

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✓
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LANDU

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LANDU Partnership
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