Two Decades of Excellence | Advanced Construction Chemical Additives
As one of China's most established producers of hydroxypropyl starch ether (HPS), LANDU brings over two decades of expertise in advanced construction chemical additives. Every NOVASTAR™ product is manufactured under rigorous QA protocols and international quality standards.
NOVASTAR™ Hydroxypropyl Starch Ether is engineered for versatile use across dry-mix building materials, including wall putty, tile adhesives, and various mortar systems.
Rapid thickening for improved workability.
Enhanced flexibility minimizes shrinkage.
Keeps tiles in place during application.
Consistent, easy-to-spread texture.
Rigorous testing protocols ensure consistent performance and reliability for all construction applications worldwide.
Customized formulations with full technical backup and comprehensive project support.
NOVASTAR™ Hydroxypropyl Starch Ether (HPS), manufactured by LANDU, is a premium-grade construction additive produced from natural starch using advanced chemical and physical modification techniques.
Safe for all construction applications.
Dissolves effortlessly for easy preparation.
Forms transparent viscous solution.
Improves workability and consistency.
This high-performance additive is non-toxic, odorless, and available as a fine white or pale beige powder. It dissolves effortlessly in cold water, producing a clear or slightly translucent viscous solution. Such properties make NOVASTAR™ HPS an ideal choice for enhancing workability, water retention, and mix consistency in a wide variety of construction applications.
All technical specifications are verified through rigorous testing protocols and maintained consistently across production batches to ensure reliable performance in construction applications.
Consistent quality backed by international testing protocols
All parameters verified through advanced testing equipment
ISO compliant manufacturing and quality control systems
Uniform specifications maintained across all production runs
Engineered to optimize performance and handling of cement- and gypsum-based building materials
LANDU's NOVASTAR™ Hydroxypropyl Starch Ether (HPS) is engineered to optimize the performance and handling of cement- and gypsum-based building materials. This specialty additive offers outstanding compatibility with common formulation partners, including cellulose ethers, redispersible polymer powders, and superplasticizers.
Under high-temperature conditions, NOVASTAR™ starch ether delivers reliable water-retaining performance, helping maintain ideal moisture levels within the mortar for stronger adhesion and improved bonding stability.
NOVASTAR™ HPS provides rapid and controlled thickening response that refines the rheology of plastering and spray-applied mortars, contributing to smoother surface finish and optimal spreadability during application.
Thanks to its unique molecular architecture, this starch ether minimizes sagging and slippage even in thicker mortar layers, ensuring uniform, stable, and efficient coating process with superior performance characteristics.
At LANDU, we are driven by a commitment to deliver dependable and sustainable NOVASTAR™ Hydroxypropyl Starch Ether (HPS) solutions to construction professionals around the world.
Tested at Every Stage. Guaranteed Stability.
From raw material selection to final packaging, each production stage undergoes strict multi-level testing, ensuring every batch meets our uncompromising standards for stability and consistency.
Environmentally Responsible. Sustainably Engineered.
NOVASTAR™ starch ether is produced through eco-conscious processes designed to minimize environmental impact with advanced manufacturing systems.
International Standards. Proven Reliability.
All NOVASTAR™ HPS products are manufactured in full compliance with recognized global quality benchmarks, earning certifications from leading inspection authorities worldwide.
Customized Solutions for Your Projects.
Our specialized R&D team works closely with partners to deliver optimized additive systems and precise formulation guidance for enhanced performance and efficiency.
Engineered Performance | Enhanced Compatibility | Superior Results
Significantly amplifies viscosity when combined with cellulose ethers
Improved flexibility and durability in mortar applications
Optimized handling characteristics for professional results
LANDU's NOVASTAR™ Hydroxypropyl Starch Ether (HPS) is specifically engineered to improve the performance and handling of cement‑ and gypsum‑based building materials. Thanks to its chemical structure closely resembling Hydroxypropyl Methylcellulose (HPMC), NOVASTAR™ HPS demonstrates remarkable compatibility with a wide variety of construction additives.
When used together with cellulose ethers, NOVASTAR™ HPS significantly enhances the thickening effect, boosts crack resistance, and refines workability in mortar systems.
Lower additive requirements while maintaining performance
Superior results through optimized formulation balance
With a strong foundation in starch ether research and development, LANDU continuously drives innovation through its NOVASTAR™ product line. Guided by a philosophy of continuous improvement and uncompromising quality, we focus on enhancing product performance and consistency — ensuring every batch delivers the same high standard of excellence.
From dry-mix mortars and tile adhesives to wall putty and skim coats, LANDU's NOVASTAR™ range offers dependable solutions that make construction processes more stable, efficient, and effortless.
Dependable solutions that deliver consistent results
Consistent performance across conditions
Streamlined application processes
Uncompromising standards in every batch
LANDU's NOVASTAR™ Hydroxypropyl Starch Ether (HPS) offers a spectrum of performance advantages for cement‑ and gypsum‑based construction materials. Each feature is precisely engineered to improve application efficiency, surface finish, and long‑term durability.
Delivers excellent resistance to sagging while enhancing mortar workability — ensuring smooth, stable application on vertical or inclined surfaces.
Effectively prevents the downward flow or "drape" phenomenon in thicker mortar layers, maintaining uniform coating thickness and surface consistency.
Provides outstanding water retention even under demanding, high‑temperature conditions, giving applicators more flexibility and longer working time.
Acts as a fast‑response thickener, improving mortar viscosity and texture instantly for easier mixing, spreading, and leveling.
Prevents particle separation within the mixture, resulting in a homogeneous and stable finish — ideal for achieving smooth, even surfaces.
Engineered for Construction Professionals
NOVASTAR™ HPS is a modified starch-based additive developed by LANDU specifically to enhance the performance of cement- and gypsum-based construction materials. This advanced chemical modification transforms natural starch into a high-performance construction additive that addresses critical challenges in modern mortar formulations.
The product significantly improves water retention, thickening properties, and application stability, making mortar systems considerably easier to mix, spread, and finish. This enhanced workability translates to improved productivity and superior end results for construction professionals.
Prevents premature drying and maintains optimal hydration conditions
Provides optimal viscosity for improved application and reduced sagging
Ensures consistent performance throughout the working time
NOVASTAR™ Hydroxypropyl Starch Ether demonstrates exceptional compatibility with a wide range of dry-mix formulations, making it an ideal choice for diverse construction applications. The product's versatile chemistry allows it to integrate seamlessly with various binder systems and additives.
The product works particularly well in complex formulations containing cellulose ethers and redispersible polymer powders, where it enhances the synergistic effects of multiple additives while maintaining system stability and performance consistency.
Enhanced bonding strength and extended open time for professional tile installation
Superior workability and smooth finish for interior and exterior wall applications
Excellent leveling properties and crack resistance for smooth surface preparation
Optimal flow characteristics and anti-segregation properties for floor applications
Enhanced adhesion and reduced shrinkage for durable wall rendering systems
LANDU's NOVASTAR™ HPS is engineered through a controlled production process that ensures consistent molecular structure and exceptional stability. This advanced manufacturing approach sets our product apart from conventional starch ethers by delivering predictable, reliable performance in every batch.
The result is a superior additive that provides enhanced sag resistance, rapid thickening response, extended open time, and outstanding anti-segregation performance, even at low dosages. This efficiency makes NOVASTAR™ HPS both highly effective and cost-effective for manufacturers.
Maintains vertical application integrity without slumping or sliding, even in thick applications
Quick viscosity development upon hydration for immediate workability improvement
Longer working window for complex applications and improved productivity
Prevents component separation and maintains homogeneous mixture throughout application
Precise molecular structure control
Batch-to-batch reliability
Cost-effective performance
Superior shelf life and performance
Absolutely. LANDU manufactures NOVASTAR™ HPS under strict quality management systems that ensure full compliance with international environmental and quality standards. Our commitment to excellence extends beyond product performance to encompass responsible manufacturing practices and environmental stewardship.
Our comprehensive quality assurance program includes rigorous testing protocols, continuous monitoring of production processes, and adherence to industry best practices. This systematic approach guarantees that every batch of NOVASTAR™ HPS meets the highest standards for safety, quality, and environmental responsibility.
Comprehensive quality management system certification ensuring consistent product excellence
Adherence to international environmental regulations and sustainable manufacturing practices
Full compliance with occupational health and safety requirements for construction materials
Recognition from leading construction industry bodies and regulatory authorities
Our technical team is ready to help you optimize your dry-mix formulations with NOVASTAR™ HPS.
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