Question 1

Overview – What Is HPMC for Home Care?

Landercoll® Hydroxypropyl Methylcellulose (HPMC) is a high-performance, non-ionic cellulose ether specifically developed for home care and household cleaning products.
                        
                        It is widely used in detergents, washing-up liquids, toilet cleaners, gel formulations, and multipurpose cleaners, providing thickening, stabilizing, film-forming, and rheology-modifying effects.

In home care formulations, Landercoll® HPMC functions as a:

Thickener
                                builds ideal viscosity and product body

Stabilizer
                                prevents delamination and phase separation

Film-former
                                improves surface adhesion and cleaning efficiency

Rheology Modifier
                                delivers smooth flow, consistent texture, and superior user experience

With excellent biocompatibility, mildness, and environmental friendliness, Landercoll® HPMC is an ideal ingredient for eco-friendly and sustainable cleaning solutions.

Premium
                            HPMC Grade

✓
                        
                            Eco-Friendly
                            Solution

/* Landercoll HPMC for Home Care Hero Section */
.hpmc-home-care-hero-section {
    background: linear-gradient(135deg, #fefcff 0%, #f0fdf4 50%, #fefcff 100%);
    padding: 120px 0 100px 0;
    position: relative;
    overflow: hidden;
}

.hpmc-home-care-hero-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.03) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.03) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-home-care-hero-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

.hpmc-home-care-hero-grid {
    display: grid;
    grid-template-columns: 55% 45%;
    gap: 60px;
    align-items: center;
}

/* Left: Content */
.hpmc-home-care-hero-content {
    display: flex;
    flex-direction: column;
    gap: 28px;
}

.home-care-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    background: linear-gradient(135deg, #d1fae5, #a7f3d0);
    padding: 12px 28px;
    border-radius: 50px;
    border: 2px solid rgba(34, 197, 94, 0.2);
    width: fit-content;
    box-shadow: 0 4px 15px rgba(34, 197, 94, 0.15);
}

.home-care-badge-icon {
    font-size: 1.3rem;
}

.home-care-badge-text {
    font-size: 0.95rem;
    font-weight: 700;
    color: #065f46;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.home-care-hero-title {
    font-size: 3.2rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

.home-care-hero-subtitle {
    font-size: 1.5rem;
    font-weight: 700;
    background: linear-gradient(135deg, #22c55e, #3b82f6);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin: 0;
    line-height: 1.4;
}

/* Overview Section */
.home-care-overview-section {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.home-care-overview-title {
    font-size: 1.3rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0;
    line-height: 1.3;
}

.home-care-overview-content {
    display: flex;
    flex-direction: column;
    gap: 14px;
}

.home-care-overview-text {
    font-size: 1rem;
    color: #475569;
    line-height: 1.8;
    margin: 0;
}

.home-care-overview-text strong {
    color: #059669;
    font-weight: 700;
}

/* Core Functions Box */
.home-care-functions-box {
    padding: 28px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-left: 5px solid #22c55e;
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
}

.home-care-functions-title {
    font-size: 1.05rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0 0 20px 0;
    line-height: 1.4;
}

.home-care-functions-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 14px;
}

.home-care-function-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 14px 16px;
    background: rgba(34, 197, 94, 0.03);
    border: 1px solid rgba(34, 197, 94, 0.1);
    border-radius: 12px;
    transition: all 0.3s ease;
}

.home-care-function-item:hover {
    background: rgba(34, 197, 94, 0.06);
    border-color: rgba(34, 197, 94, 0.2);
    transform: translateX(4px);
}

.function-item-icon {
    font-size: 1.2rem;
    flex-shrink: 0;
    margin-top: 2px;
}

.function-item-content {
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.function-item-label {
    font-size: 0.95rem;
    font-weight: 800;
    color: #1e293b;
    line-height: 1.3;
}

.function-item-desc {
    font-size: 0.85rem;
    color: #64748b;
    line-height: 1.5;
}

/* Eco-Friendly Highlight */
.home-care-eco-highlight {
    display: flex;
    align-items: center;
    gap: 16px;
    padding: 24px 28px;
    background: rgba(34, 197, 94, 0.05);
    border: 2px solid rgba(34, 197, 94, 0.2);
    border-radius: 16px;
}

.eco-highlight-icon {
    font-size: 2rem;
    flex-shrink: 0;
}

.eco-highlight-text {
    font-size: 1rem;
    color: #1e293b;
    line-height: 1.7;
    margin: 0;
}

.eco-highlight-text strong {
    color: #059669;
    font-weight: 800;
}

/* Right: Image */
.hpmc-home-care-hero-visual {
    display: flex;
    align-items: center;
    justify-content: center;
}

.home-care-hero-image-wrapper {
    position: relative;
    border-radius: 24px;
    overflow: hidden;
    box-shadow: 0 20px 60px rgba(15, 23, 42, 0.15);
    width: 100%;
    height: 700px;
    transition: all 0.4s ease;
}

.home-care-hero-image-wrapper:hover {
    transform: scale(1.02);
    box-shadow: 0 30px 80px rgba(15, 23, 42, 0.2);
}

.home-care-hero-image-wrapper img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
    transition: transform 0.4s ease;
}

.home-care-hero-image-wrapper:hover img {
    transform: scale(1.05);
}

.home-care-hero-image-overlay {
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: linear-gradient(135deg, rgba(34, 197, 94, 0.08), rgba(59, 130, 246, 0.08));
}

/* Floating Product Badge */
.home-care-floating-badge {
    position: absolute;
    top: 30px;
    left: 30px;
    display: flex;
    align-items: center;
    gap: 14px;
    background: white;
    padding: 18px 26px;
    border-radius: 18px;
    box-shadow: 0 12px 40px rgba(0, 0, 0, 0.2);
    backdrop-filter: blur(10px);
    animation: float-home-care-badge 3s ease-in-out infinite;
}

@keyframes float-home-care-badge {
    0%, 100% {
        transform: translateY(0);
    }
    50% {
        transform: translateY(-10px);
    }
}

.floating-hc-badge-icon {
    width: 50px;
    height: 50px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.floating-hc-icon-symbol {
    font-size: 1.5rem;
    color: white;
}

.floating-hc-badge-content {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.floating-hc-badge-title {
    font-size: 1.05rem;
    font-weight: 700;
    color: #1e293b;
}

.floating-hc-badge-subtitle {
    font-size: 0.85rem;
    color: #64748b;
}

/* Quality Indicator */
.home-care-quality-indicator {
    position: absolute;
    bottom: 30px;
    right: 30px;
    display: flex;
    align-items: center;
    gap: 12px;
    background: white;
    padding: 16px 24px;
    border-radius: 50px;
    box-shadow: 0 12px 40px rgba(0, 0, 0, 0.2);
    backdrop-filter: blur(10px);
    animation: float-hc-quality-indicator 3s ease-in-out infinite 1.5s;
}

@keyframes float-hc-quality-indicator {
    0%, 100% {
        transform: translateY(0);
    }
    50% {
        transform: translateY(-10px);
    }
}

.hc-quality-indicator-icon {
    width: 40px;
    height: 40px;
    background: linear-gradient(135deg, #10b981, #059669);
    border-radius: 10px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.2rem;
    color: white;
    font-weight: 700;
    flex-shrink: 0;
}

.hc-quality-indicator-text {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.hc-quality-text-main {
    font-size: 0.95rem;
    font-weight: 700;
    color: #1e293b;
}

.hc-quality-text-sub {
    font-size: 0.8rem;
    color: #64748b;
}

/* Responsive Design */
@media (max-width: 1024px) {
    .hpmc-home-care-hero-section {
        padding: 100px 0 80px 0;
    }
    
    .hpmc-home-care-hero-section .content-container {
        padding: 0 40px;
    }
    
    .hpmc-home-care-hero-grid {
        grid-template-columns: 1fr;
        gap: 50px;
    }
    
    .home-care-hero-title {
        font-size: 2.8rem;
    }
    
    .home-care-hero-subtitle {
        font-size: 1.3rem;
    }
    
    .home-care-hero-image-wrapper {
        height: 600px;
    }
}

@media (max-width: 768px) {
    .hpmc-home-care-hero-section {
        padding: 80px 0 60px 0;
    }
    
    .hpmc-home-care-hero-section .content-container {
        padding: 0 30px;
    }
    
    .home-care-hero-title {
        font-size: 2.4rem;
    }
    
    .home-care-hero-subtitle {
        font-size: 1.15rem;
    }
    
    .home-care-functions-grid {
        grid-template-columns: 1fr;
    }
    
    .home-care-hero-image-wrapper {
        height: 500px;
    }
}

@media (max-width: 480px) {
    .hpmc-home-care-hero-section {
        padding: 60px 0 50px 0;
    }
    
    .hpmc-home-care-hero-section .content-container {
        padding: 0 20px;
    }
    
    .home-care-hero-badge {
        padding: 10px 20px;
    }
    
    .home-care-badge-icon {
        font-size: 1.1rem;
    }
    
    .home-care-badge-text {
        font-size: 0.85rem;
    }
    
    .home-care-hero-title {
        font-size: 2rem;
    }
    
    .home-care-hero-subtitle {
        font-size: 1rem;
    }
    
    .home-care-overview-title {
        font-size: 1.15rem;
    }
    
    .home-care-overview-text {
        font-size: 0.95rem;
    }
    
    .home-care-functions-box {
        padding: 24px;
    }
    
    .home-care-functions-title {
        font-size: 1rem;
    }
    
    .home-care-function-item {
        padding: 12px 14px;
    }
    
    .function-item-label {
        font-size: 0.9rem;
    }
    
    .function-item-desc {
        font-size: 0.8rem;
    }
    
    .home-care-eco-highlight {
        flex-direction: column;
        text-align: center;
        padding: 20px 24px;
    }
    
    .eco-highlight-icon {
        font-size: 1.8rem;
    }
    
    .eco-highlight-text {
        font-size: 0.95rem;
    }
    
    .home-care-hero-image-wrapper {
        height: 450px;
    }
    
    .home-care-floating-badge {
        padding: 14px 20px;
        top: 20px;
        left: 20px;
    }
    
    .floating-hc-badge-icon {
        width: 45px;
        height: 45px;
    }
    
    .floating-hc-icon-symbol {
        font-size: 1.3rem;
    }
    
    .floating-hc-badge-title {
        font-size: 0.95rem;
    }
    
    .floating-hc-badge-subtitle {
        font-size: 0.8rem;
    }
    
    .home-care-quality-indicator {
        padding: 12px 18px;
        bottom: 20px;
        right: 20px;
    }
    
    .hc-quality-indicator-icon {
        width: 36px;
        height: 36px;
        font-size: 1.1rem;
    }
    
    .hc-quality-text-main {
        font-size: 0.85rem;
    }
    
    .hc-quality-text-sub {
        font-size: 0.75rem;
    }
}

Why Choose Us
            
            Why Choose Landercoll® HPMC from LANDU for Home Care?

1

Superior Thickening Without Salt Sensitivity

Accepted Answer

Unlike salt-based thickeners (e.g., NaCl), non-ionic HPMC maintains stable viscosity across wide temperature and electrolyte conditions.

Question 2

Outstanding Formula Stability

Accepted Answer

Effectively prevents ingredient separation, maintains emulsion integrity, and extends product shelf life—even in high surfactant or alkaline systems.

Question 3

Improved Rheology & User Experience

•
                            Provides smooth, elastic flow behavior suitable for liquid and gel formulations

•
                            Offers a "stringy" yet non-sticky feel in gel products

•
                            Enhances softness and spreading in home and personal cleaning applications

•
                            Improves wet and dry combing properties in detergent-shampoo hybrid systems

4

Excellent Surface Adhesion for Effective Cleaning

Accepted Answer

The film-forming feature enables cleaners to adhere to vertical surfaces (tiles, sinks, bowls, etc.), extending contact time and enhancing cleaning performance.

Question 4

Safe, Biocompatible & Eco-Friendly

Accepted Answer

Derived from renewable plant sources, Landercoll® HPMC is non-toxic, biodegradable, and compliant with global eco-standards, making it a perfect choice for green cleaning brands.

Question 5

Detergents & Dishwashing Liquids

✓
                            Maintains stable viscosity in surfactant-rich systems

✓
                            Enhances product clarity and uniform appearance

✓
                            Improves foam stability and spreading properties

✓
                            Prevents phase separation for consistent performance

Result:
                        Higher cleaning efficiency and superior sensorial appeal.

2
                    
                    Toilet Cleaners / WC Gels

✓
                            Delivers viscosity control in both acidic and alkaline formulations

✓
                            Promotes strong adhesion to vertical surfaces

✓
                            Ensures longer contact time for active ingredients

✓
                            Creates a smooth, rich gel texture

Result:
                        Improved stain removal and long-lasting cleaning effect.

Application
                                Area 2

/* Why Choose Landercoll HPMC Section */
.hpmc-home-care-why-choose-section {
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    padding: 100px 0;
    position: relative;
}

.hpmc-home-care-why-choose-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.03) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.03) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-home-care-why-choose-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

/* Section Header */
.hc-why-choose-header {
    text-align: center;
    margin-bottom: 60px;
}

.hc-why-choose-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: linear-gradient(135deg, #d1fae5, #a7f3d0);
    padding: 10px 24px;
    border-radius: 50px;
    margin-bottom: 24px;
    border: 2px solid rgba(34, 197, 94, 0.2);
}

.hc-why-badge-icon {
    font-size: 1.2rem;
}

.hc-why-badge-text {
    font-size: 0.9rem;
    font-weight: 700;
    color: #065f46;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.hc-why-choose-title {
    font-size: 2.8rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

/* Features Grid */
.hc-why-choose-grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 24px;
}

.hc-why-feature-card {
    display: flex;
    gap: 20px;
    padding: 32px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-left: 5px solid #22c55e;
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
    transition: all 0.3s ease;
}

.hc-why-feature-card:hover {
    border-color: rgba(34, 197, 94, 0.3);
    box-shadow: 0 16px 50px rgba(34, 197, 94, 0.15);
    transform: translateX(8px);
}

.hc-why-feature-number {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 8px;
    flex-shrink: 0;
}

.hc-feature-check {
    width: 40px;
    height: 40px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 10px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: white;
    font-size: 1rem;
    font-weight: 700;
}

.hc-feature-num {
    font-size: 1.5rem;
    font-weight: 800;
    color: #22c55e;
}

.hc-why-feature-content {
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.hc-why-feature-title {
    font-size: 1.3rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0;
    line-height: 1.3;
}

.hc-why-feature-desc {
    font-size: 1rem;
    color: #475569;
    line-height: 1.8;
    margin: 0;
}

.hc-why-feature-result {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    padding: 14px 18px;
    background: rgba(34, 197, 94, 0.05);
    border: 1px solid rgba(34, 197, 94, 0.15);
    border-radius: 12px;
    margin-top: 4px;
}

.hc-result-arrow {
    font-size: 1.2rem;
    color: #22c55e;
    font-weight: 700;
    flex-shrink: 0;
}

.hc-result-text {
    font-size: 0.95rem;
    color: #059669;
    line-height: 1.6;
    font-weight: 600;
}

.hc-why-feature-list {
    display: flex;
    flex-direction: column;
    gap: 10px;
}

.hc-feature-list-item {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    padding: 10px 14px;
    background: rgba(34, 197, 94, 0.03);
    border-radius: 8px;
}

.hc-list-bullet {
    font-size: 1.1rem;
    color: #22c55e;
    font-weight: 700;
    line-height: 1.6;
    flex-shrink: 0;
}

.hc-list-text {
    font-size: 0.95rem;
    color: #475569;
    line-height: 1.7;
}

/* Key Applications Section */
.hpmc-home-care-applications-section {
    background: linear-gradient(135deg, #fefcff 0%, #f0fdf4 50%, #fefcff 100%);
    padding: 100px 0;
    position: relative;
    overflow: hidden;
}

.hpmc-home-care-applications-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.05) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.05) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-home-care-applications-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

/* Section Header */
.hc-applications-header {
    text-align: center;
    margin-bottom: 60px;
}

.hc-app-header-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: linear-gradient(135deg, #d1fae5, #a7f3d0);
    padding: 10px 24px;
    border-radius: 50px;
    margin-bottom: 24px;
    border: 2px solid rgba(34, 197, 94, 0.2);
}

.hc-app-badge-icon {
    font-size: 1.2rem;
}

.hc-app-badge-text {
    font-size: 0.9rem;
    font-weight: 700;
    color: #065f46;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.hc-applications-title {
    font-size: 2.8rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

/* Application Block */
.hc-application-block {
    margin-bottom: 50px;
}

.hc-application-block:last-child {
    margin-bottom: 0;
}

.hc-app-block-grid {
    display: grid;
    grid-template-columns: 45% 55%;
    gap: 50px;
    align-items: center;
}

.hc-app-block-reverse .hc-app-block-grid {
    grid-template-columns: 55% 45%;
}

/* Application Image */
.hc-app-block-visual {
    display: flex;
    align-items: center;
    justify-content: center;
}

.hc-app-image-wrapper {
    position: relative;
    border-radius: 24px;
    overflow: hidden;
    box-shadow: 0 20px 60px rgba(15, 23, 42, 0.15);
    width: 100%;
    height: 500px;
    transition: all 0.4s ease;
}

.hc-app-image-wrapper:hover {
    transform: scale(1.02);
    box-shadow: 0 30px 80px rgba(15, 23, 42, 0.2);
}

.hc-app-image-wrapper img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
    transition: transform 0.4s ease;
}

.hc-app-image-wrapper:hover img {
    transform: scale(1.05);
}

.hc-app-image-overlay {
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: linear-gradient(135deg, rgba(34, 197, 94, 0.08), rgba(59, 130, 246, 0.08));
}

.hc-app-image-badge {
    position: absolute;
    top: 24px;
    left: 24px;
    display: flex;
    align-items: center;
    gap: 12px;
    background: white;
    padding: 16px 24px;
    border-radius: 16px;
    box-shadow: 0 8px 30px rgba(0, 0, 0, 0.2);
    backdrop-filter: blur(10px);
    animation: float-hc-app-badge 3s ease-in-out infinite;
}

@keyframes float-hc-app-badge {
    0%, 100% {
        transform: translateY(0);
    }
    50% {
        transform: translateY(-8px);
    }
}

.hc-app-img-badge-icon {
    font-size: 1.5rem;
}

.hc-app-img-badge-text {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.hc-app-img-badge-title {
    font-size: 1rem;
    font-weight: 700;
    color: #1e293b;
}

.hc-app-img-badge-subtitle {
    font-size: 0.85rem;
    color: #64748b;
}

/* Application Content */
.hc-app-block-content {
    display: flex;
    flex-direction: column;
    gap: 20px;
}

.hc-app-number-badge {
    width: 60px;
    height: 60px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
}

.hc-app-number {
    font-size: 2rem;
    font-weight: 800;
    color: white;
}

.hc-app-block-title {
    font-size: 2rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0;
    line-height: 1.3;
}

.hc-app-benefits-list {
    display: flex;
    flex-direction: column;
    gap: 12px;
    padding: 24px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-left: 5px solid #22c55e;
    border-radius: 16px;
    box-shadow: 0 8px 30px rgba(15, 23, 42, 0.08);
}

.hc-app-benefit-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 10px 14px;
    background: rgba(34, 197, 94, 0.03);
    border-radius: 8px;
}

.hc-benefit-check {
    width: 22px;
    height: 22px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 6px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: white;
    font-size: 0.75rem;
    font-weight: 700;
    flex-shrink: 0;
    margin-top: 2px;
}

.hc-benefit-text {
    font-size: 0.95rem;
    color: #475569;
    line-height: 1.7;
}

.hc-app-result-box {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 18px 24px;
    background: rgba(34, 197, 94, 0.1);
    border: 2px solid rgba(34, 197, 94, 0.2);
    border-radius: 12px;
}

.hc-app-result-label {
    font-size: 1rem;
    font-weight: 800;
    color: #059669;
}

.hc-app-result-text {
    font-size: 1rem;
    color: #1e293b;
    line-height: 1.6;
    font-weight: 600;
}

/* Responsive Design */
@media (max-width: 1024px) {
    .hpmc-home-care-why-choose-section,
    .hpmc-home-care-applications-section {
        padding: 80px 0;
    }
    
    .hpmc-home-care-why-choose-section .content-container,
    .hpmc-home-care-applications-section .content-container {
        padding: 0 40px;
    }
    
    .hc-why-choose-title,
    .hc-applications-title {
        font-size: 2.4rem;
    }
    
    .hc-app-block-grid,
    .hc-app-block-reverse .hc-app-block-grid {
        grid-template-columns: 1fr;
        gap: 40px;
    }
    
    .hc-app-image-wrapper {
        height: 450px;
    }
}

@media (max-width: 768px) {
    .hpmc-home-care-why-choose-section,
    .hpmc-home-care-applications-section {
        padding: 60px 0;
    }
    
    .hpmc-home-care-why-choose-section .content-container,
    .hpmc-home-care-applications-section .content-container {
        padding: 0 30px;
    }
    
    .hc-why-choose-title,
    .hc-applications-title {
        font-size: 2rem;
    }
    
    .hc-app-image-wrapper {
        height: 400px;
    }
}

@media (max-width: 480px) {
    .hpmc-home-care-why-choose-section,
    .hpmc-home-care-applications-section {
        padding: 50px 0;
    }
    
    .hpmc-home-care-why-choose-section .content-container,
    .hpmc-home-care-applications-section .content-container {
        padding: 0 20px;
    }
    
    .hc-why-choose-title,
    .hc-applications-title {
        font-size: 1.6rem;
    }
    
    .hc-why-feature-card {
        flex-direction: column;
        padding: 28px;
    }
    
    .hc-why-feature-number {
        flex-direction: row;
        width: 100%;
        justify-content: flex-start;
    }
    
    .hc-feature-check {
        width: 36px;
        height: 36px;
        font-size: 0.9rem;
    }
    
    .hc-feature-num {
        font-size: 1.3rem;
    }
    
    .hc-why-feature-title {
        font-size: 1.15rem;
    }
    
    .hc-why-feature-desc {
        font-size: 0.95rem;
    }
    
    .hc-why-feature-result {
        flex-direction: column;
        padding: 12px 16px;
    }
    
    .hc-result-arrow {
        font-size: 1.1rem;
    }
    
    .hc-result-text {
        font-size: 0.9rem;
    }
    
    .hc-list-text {
        font-size: 0.9rem;
    }
    
    .hc-app-number-badge {
        width: 55px;
        height: 55px;
    }
    
    .hc-app-number {
        font-size: 1.8rem;
    }
    
    .hc-app-block-title {
        font-size: 1.6rem;
    }
    
    .hc-app-benefits-list {
        padding: 20px;
    }
    
    .hc-benefit-text {
        font-size: 0.9rem;
    }
    
    .hc-app-result-box {
        flex-direction: column;
        align-items: flex-start;
        padding: 16px 20px;
    }
    
    .hc-app-result-label,
    .hc-app-result-text {
        font-size: 0.95rem;
    }
    
    .hc-app-image-wrapper {
        height: 350px;
    }
}

Premium
                            Quality

Chemical Solutions

Landercoll® Chemical Solutions for Home Care

As part of LANDU's advanced cellulose ether portfolio, Landercoll® HPMC offers exceptional versatility and quality for a wide range of cleaning applications.

Performance Highlights:

✦
                            Multiple viscosity and substitution grades available

✦
                            High substitution uniformity ensures stable performance

✦
                            Low gel particle formation for smooth product textures

✦
                            Excellent dispersion and hydration characteristics

✦
                            Full compatibility with major surfactants (SLES, LABS, APGs, betaines, non-ionics)

Key Advantages
            
            Advantages of Using Landercoll® HPMC in Home Care Formulations

1
                
                    Temperature-Stable Thickening

Accepted Answer

Maintains consistent viscosity even under varying temperatures and water hardness.

Question 6

Moisture Retention

Accepted Answer

Enhances product hydration, supporting active ingredient stability and long-term performance.

Question 7

Premium Texture & Optical Clarity

Accepted Answer

Provides a smooth, glossy appearance—improving consumer perception of product quality.

Question 8

Enhanced Wetting & Surface Spreading

Accepted Answer

Improves cleaning by ensuring detergents spread evenly on different home surfaces.

Question 9

Structural Reinforcement in Surfactant Systems

Accepted Answer

Strengthens foam structure, improves washing efficiency, and ensures stable product performance throughout use.

Question 10

Why Choose K200D?

✓
                        Ideal viscosity range for gel cleaners, detergents, and surface cleaning systems

✓
                        Excellent cold-water dispersibility and easy dissolution without clumping

✓
                        Smooth, thickened rheology yielding elegant texture

✓
                        High clarity for visually appealing liquid products

✓
                        Balanced thickening-to-foam ratio ensuring superior performance

✓
                        Perfect for high-surfactant systems (SLES-based or mixed surfactant blends)

Typical Specifications:

Property
                            Value

Viscosity
                            180,000 – 220,000 cps

Moisture
                            ≤5%

Purity
                            High substitution uniformity

Appearance
                            White to off-white powder

/* Landercoll Chemical Solutions Section */
.hpmc-chemical-solutions-section {
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    padding: 100px 0;
    position: relative;
}

.hpmc-chemical-solutions-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.03) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.03) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-chemical-solutions-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

.chemical-solutions-grid {
    display: grid;
    grid-template-columns: 45% 55%;
    gap: 60px;
    align-items: center;
}

/* Left: Image */
.chemical-solutions-visual {
    display: flex;
    align-items: center;
    justify-content: center;
}

.chem-solutions-image-wrapper {
    position: relative;
    border-radius: 24px;
    overflow: hidden;
    box-shadow: 0 20px 60px rgba(15, 23, 42, 0.15);
    width: 100%;
    height: 600px;
    transition: all 0.4s ease;
}

.chem-solutions-image-wrapper:hover {
    transform: scale(1.02);
    box-shadow: 0 30px 80px rgba(15, 23, 42, 0.2);
}

.chem-solutions-image-wrapper img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
    transition: transform 0.4s ease;
}

.chem-solutions-image-wrapper:hover img {
    transform: scale(1.05);
}

.chem-solutions-image-overlay {
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: linear-gradient(135deg, rgba(34, 197, 94, 0.08), rgba(59, 130, 246, 0.08));
}

.chem-solutions-floating-badge {
    position: absolute;
    top: 30px;
    left: 30px;
    display: flex;
    align-items: center;
    gap: 14px;
    background: white;
    padding: 18px 26px;
    border-radius: 18px;
    box-shadow: 0 12px 40px rgba(0, 0, 0, 0.2);
    backdrop-filter: blur(10px);
    animation: float-chem-badge 3s ease-in-out infinite;
}

@keyframes float-chem-badge {
    0%, 100% {
        transform: translateY(0);
    }
    50% {
        transform: translateY(-10px);
    }
}

.chem-floating-badge-icon {
    width: 50px;
    height: 50px;
    background: linear-gradient(135deg, #fbbf24, #f59e0b);
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.chem-floating-icon-symbol {
    font-size: 1.5rem;
}

.chem-floating-badge-content {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.chem-floating-badge-title {
    font-size: 1.05rem;
    font-weight: 700;
    color: #1e293b;
}

.chem-floating-badge-subtitle {
    font-size: 0.85rem;
    color: #64748b;
}

/* Right: Content */
.chemical-solutions-content {
    display: flex;
    flex-direction: column;
    gap: 24px;
}

.chem-solutions-badge {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    background: linear-gradient(135deg, #d1fae5, #a7f3d0);
    padding: 10px 24px;
    border-radius: 50px;
    border: 2px solid rgba(34, 197, 94, 0.2);
    width: fit-content;
}

.chem-badge-icon {
    font-size: 1.2rem;
}

.chem-badge-text {
    font-size: 0.9rem;
    font-weight: 700;
    color: #065f46;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.chemical-solutions-title {
    font-size: 2.5rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

.chemical-solutions-intro {
    font-size: 1.05rem;
    color: #475569;
    line-height: 1.8;
    margin: 0;
}

.performance-highlights-box {
    padding: 28px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-left: 5px solid #22c55e;
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
}

.performance-highlights-title {
    font-size: 1.15rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0 0 18px 0;
    line-height: 1.3;
}

.performance-highlights-list {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.performance-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 12px 16px;
    background: rgba(34, 197, 94, 0.03);
    border-radius: 10px;
    transition: all 0.3s ease;
}

.performance-item:hover {
    background: rgba(34, 197, 94, 0.06);
    transform: translateX(4px);
}

.performance-icon {
    font-size: 1rem;
    color: #22c55e;
    font-weight: 700;
    line-height: 1.6;
    flex-shrink: 0;
}

.performance-text {
    font-size: 0.95rem;
    color: #475569;
    line-height: 1.7;
}

/* Advantages of Using Landercoll HPMC Section */
.hpmc-advantages-section {
    background: linear-gradient(135deg, #fefcff 0%, #f0fdf4 50%, #fefcff 100%);
    padding: 100px 0;
    position: relative;
    overflow: hidden;
}

.hpmc-advantages-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.05) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.05) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-advantages-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

/* Section Header */
.hpmc-advantages-header {
    text-align: center;
    margin-bottom: 60px;
}

.advantages-header-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: linear-gradient(135deg, #d1fae5, #a7f3d0);
    padding: 10px 24px;
    border-radius: 50px;
    margin-bottom: 24px;
    border: 2px solid rgba(34, 197, 94, 0.2);
}

.advantages-badge-icon {
    font-size: 1.2rem;
}

.advantages-badge-text {
    font-size: 0.9rem;
    font-weight: 700;
    color: #065f46;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.hpmc-advantages-title {
    font-size: 2.8rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

/* Advantages Grid */
.hpmc-advantages-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
}

.hpmc-advantage-card {
    display: flex;
    gap: 18px;
    padding: 28px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
    transition: all 0.3s ease;
}

.hpmc-advantage-card:hover {
    border-color: rgba(34, 197, 94, 0.3);
    box-shadow: 0 16px 50px rgba(34, 197, 94, 0.15);
    transform: translateY(-6px);
}

.advantage-number {
    width: 50px;
    height: 50px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.5rem;
    font-weight: 800;
    color: white;
    flex-shrink: 0;
}

.advantage-content {
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.advantage-title {
    font-size: 1.15rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0;
    line-height: 1.3;
}

.advantage-description {
    font-size: 0.95rem;
    color: #475569;
    line-height: 1.7;
    margin: 0;
}

/* Recommended Landercoll Grade K200D Section */
.hpmc-k200d-grade-section {
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    padding: 100px 0;
    position: relative;
}

.hpmc-k200d-grade-section::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: 
        radial-gradient(circle at 15% 20%, rgba(34, 197, 94, 0.03) 0%, transparent 50%),
        radial-gradient(circle at 85% 80%, rgba(59, 130, 246, 0.03) 0%, transparent 50%);
    pointer-events: none;
}

.hpmc-k200d-grade-section .content-container {
    max-width: 1400px;
    margin: 0 auto;
    padding: 0 60px;
    position: relative;
    z-index: 1;
}

/* Section Header */
.k200d-grade-header {
    text-align: center;
    margin-bottom: 60px;
}

.k200d-grade-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: linear-gradient(135deg, #fef3c7, #fde68a);
    padding: 10px 24px;
    border-radius: 50px;
    margin-bottom: 24px;
    border: 2px solid rgba(251, 191, 36, 0.3);
}

.k200d-grade-badge-icon {
    font-size: 1.2rem;
}

.k200d-grade-badge-text {
    font-size: 0.9rem;
    font-weight: 700;
    color: #78350f;
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.k200d-grade-title {
    font-size: 2.8rem;
    font-weight: 800;
    color: #0f172a;
    margin: 0 0 20px 0;
    line-height: 1.2;
    letter-spacing: -0.02em;
}

.k200d-grade-subtitle {
    font-size: 1.05rem;
    color: #475569;
    line-height: 1.7;
    margin: 0;
    max-width: 900px;
    margin-left: auto;
    margin-right: auto;
}

/* K200D Content Grid */
.k200d-content-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 28px;
}

/* Why Choose K200D Box */
.k200d-why-choose-box {
    padding: 32px;
    background: white;
    border: 2px solid rgba(34, 197, 94, 0.15);
    border-left: 5px solid #22c55e;
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
}

.k200d-why-title {
    font-size: 1.4rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0 0 24px 0;
    line-height: 1.3;
}

.k200d-why-list {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.k200d-why-item {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 12px 16px;
    background: rgba(34, 197, 94, 0.03);
    border-radius: 10px;
    transition: all 0.3s ease;
}

.k200d-why-item:hover {
    background: rgba(34, 197, 94, 0.06);
    transform: translateX(4px);
}

.k200d-why-check {
    width: 24px;
    height: 24px;
    background: linear-gradient(135deg, #22c55e, #10b981);
    border-radius: 6px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: white;
    font-size: 0.8rem;
    font-weight: 700;
    flex-shrink: 0;
    margin-top: 2px;
}

.k200d-why-text {
    font-size: 0.95rem;
    color: #475569;
    line-height: 1.7;
}

/* Typical Specifications Box */
.k200d-specifications-box {
    padding: 32px;
    background: white;
    border: 2px solid rgba(59, 130, 246, 0.15);
    border-left: 5px solid #3b82f6;
    border-radius: 20px;
    box-shadow: 0 12px 40px rgba(15, 23, 42, 0.08);
}

.k200d-specs-title {
    font-size: 1.4rem;
    font-weight: 800;
    color: #1e293b;
    margin: 0 0 24px 0;
    line-height: 1.3;
}

.k200d-specs-table {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
}

.k200d-specs-table thead tr {
    background: rgba(59, 130, 246, 0.05);
}

.k200d-specs-table th {
    padding: 16px;
    text-align: left;
    font-size: 0.9rem;
    font-weight: 700;
    color: #1e293b;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    border-bottom: 2px solid rgba(148, 163, 184, 0.2);
}

.k200d-specs-table th:first-child {
    border-top-left-radius: 10px;
}

.k200d-specs-table th:last-child {
    border-top-right-radius: 10px;
}

.specs-row {
    transition: all 0.3s ease;
}

.specs-row:hover {
    background: rgba(59, 130, 246, 0.03);
}

.k200d-specs-table td {
    padding: 16px;
    border-bottom: 1px solid rgba(148, 163, 184, 0.1);
}

.specs-row:last-child td {
    border-bottom: none;
}

.specs-property {
    font-size: 0.95rem;
    font-weight: 700;
    color: #1e293b;
}

.specs-value {
    font-size: 0.95rem;
    color: #3b82f6;
    font-weight: 600;
}

/* Responsive Design */
@media (max-width: 1024px) {
    .hpmc-chemical-solutions-section,
    .hpmc-advantages-section,
    .hpmc-k200d-grade-section {
        padding: 80px 0;
    }
    
    .hpmc-chemical-solutions-section .content-container,
    .hpmc-advantages-section .content-container,
    .hpmc-k200d-grade-section .content-container {
        padding: 0 40px;
    }
    
    .chemical-solutions-title,
    .hpmc-advantages-title,
    .k200d-grade-title {
        font-size: 2.4rem;
    }
    
    .chemical-solutions-grid {
        grid-template-columns: 1fr;
        gap: 40px;
    }
    
    .chem-solutions-image-wrapper {
        height: 550px;
    }
    
    .hpmc-advantages-grid,
    .k200d-content-grid {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 768px) {
    .hpmc-chemical-solutions-section,
    .hpmc-advantages-section,
    .hpmc-k200d-grade-section {
        padding: 60px 0;
    }
    
    .hpmc-chemical-solutions-section .content-container,
    .hpmc-advantages-section .content-container,
    .hpmc-k200d-grade-section .content-container {
        padding: 0 30px;
    }
    
    .chemical-solutions-title,
    .hpmc-advantages-title,
    .k200d-grade-title {
        font-size: 2rem;
    }
    
    .chem-solutions-image-wrapper {
        height: 500px;
    }
}

@media (max-width: 480px) {
    .hpmc-chemical-solutions-section,
    .hpmc-advantages-section,
    .hpmc-k200d-grade-section {
        padding: 50px 0;
    }
    
    .hpmc-chemical-solutions-section .content-container,
    .hpmc-advantages-section .content-container,
    .hpmc-k200d-grade-section .content-container {
        padding: 0 20px;
    }
    
    .chemical-solutions-title,
    .hpmc-advantages-title,
    .k200d-grade-title {
        font-size: 1.6rem;
    }
    
    .chemical-solutions-intro,
    .k200d-grade-subtitle {
        font-size: 1rem;
    }
    
    .performance-highlights-box,
    .k200d-why-choose-box,
    .k200d-specifications-box {
        padding: 24px;
    }
    
    .performance-highlights-title,
    .k200d-why-title,
    .k200d-specs-title {
        font-size: 1.2rem;
    }
    
    .performance-text,
    .k200d-why-text {
        font-size: 0.9rem;
    }
    
    .chem-solutions-image-wrapper {
        height: 450px;
    }
    
    .chem-solutions-floating-badge {
        padding: 14px 20px;
        top: 20px;
        left: 20px;
    }
    
    .chem-floating-badge-icon {
        width: 45px;
        height: 45px;
    }
    
    .chem-floating-icon-symbol {
        font-size: 1.3rem;
    }
    
    .chem-floating-badge-title {
        font-size: 0.95rem;
    }
    
    .chem-floating-badge-subtitle {
        font-size: 0.8rem;
    }
    
    .hpmc-advantage-card {
        flex-direction: column;
        padding: 24px;
    }
    
    .advantage-number {
        width: 45px;
        height: 45px;
        font-size: 1.3rem;
    }
    
    .advantage-title {
        font-size: 1.05rem;
    }
    
    .advantage-description {
        font-size: 0.9rem;
    }
    
    .k200d-specs-table {
        display: block;
        overflow-x: auto;
    }
    
    .k200d-specs-table thead {
        display: none;
    }
    
    .k200d-specs-table tbody,
    .k200d-specs-table tr,
    .k200d-specs-table td {
        display: block;
        width: 100%;
    }
    
    .specs-row {
        margin-bottom: 16px;
        padding: 16px;
        background: rgba(59, 130, 246, 0.03);
        border: 1px solid rgba(59, 130, 246, 0.15);
        border-radius: 12px;
    }
    
    .k200d-specs-table td {
        padding: 8px 0;
        border: none;
        text-align: left;
    }
    
    .k200d-specs-table td::before {
        content: attr(data-label);
        display: block;
        font-weight: 700;
        color: #1e293b;
        margin-bottom: 4px;
        font-size: 0.85rem;
        text-transform: uppercase;
    }
}

Professional
                            Packaging

Packaging & Storage

Standard packaging:

Accepted Answer

25 kg multi-layer paper bags with inner PE liner

Question 11

Storage conditions:

Accepted Answer

Store in a cool, dry, and well-ventilated area

Question 12

Important notice:

Accepted Answer

Keep away from moisture, heat, and direct sunlight to maintain product integrity

Question 13

Industry Expertise

Accepted Answer

Leading cellulose ether manufacturer with decades of production expertise

Question 14

Advanced Technology

Accepted Answer

Advanced MVR & DCS-controlled lines ensuring consistent batch quality

Question 15

Global Reach

Accepted Answer

Exported to 60+ countries, serving global detergent and personal care brands

Question 16

Technical Support

Accepted Answer

Comprehensive technical support for formulation and process optimization

Question 17

Reliable Partnership

Accepted Answer

Reliable supply chain with competitive pricing and flexible order customization

Landercoll® HPMC for Home Care

Premium Thickener, Stabilizer & Rheology Modifier from LANDU